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Outsource or in-house: Which is best when it comes to your brand's content marketing?

It’s the age-old debate for marketing teams and functions of all sizes. Should we keep this team in house or outsource it (or vice versa) – or on some occasions, take on a hybrid of both?

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An Assorted Pick

Gillette Ad
Case Studies

Opinion: Why it was absolutely Gillette’s place to take on toxic masculinity in its marketing

IGTV
Content Types

How brands can use IGTV, with examples

IGTV has been around for a while now but the uptake has been slow. However,…
Social butterfly
Content Strategy

Social Butterfly: Instagram finally has us excited, Twitter is giving us whiplash and who is Lemon8?

Welcome to the May instalment of Social Butterfly – TCD’s state-of-social-media wrap with Digital Content…
Paid versus organic social
Organic vs Paid social media: Brisbane’s experts discuss what works
Fashion Marketing
Content Strategy
Why fashion brands should turn to content marketing for their labels
Social Butterfly June Header
Social Butterfly: Hello Instagram, Goodbye Elon, and Bring on the Third Party apps
reactive social media marketing
How the best brands go about their reactive social media marketing
Content Summit Australia
Content Strategy
From Vegemite chickens to the brains behind Bluey: Here’s what we learnt at Content Summit Australia 2023
Does your company’s marketing deserve to be remembered?
Content Strategy
Does your company’s marketing deserve to be remembered?